Do It Yourself Travel as a Gen Z Travel Culture in the Digital Era in Indonesia

Authors

  • Indah Sari Rahmaini Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Andalas, Padang, Indonesia
  • Dwiyanti Hanandini Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Andalas, Padang, Indonesia
  • Wahyu Pramono Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Andalas, Padang, Indonesia
  • Rifki Maulana Iqbal Malik Master of Social Policy, The University of Melbourne, Melbourne, Australia

DOI:

https://doi.org/10.25077/jsa.11.1.95-109.2025

Keywords:

Do It Yourself, Gen Z, Tourism

Abstract

This study aims to examine how the practice of DIY travel using the Do It Yourself (DIY) concept was popularized by Ulrich Beck in the late-modern era. This research uses a qualitative approach. The data collection technique was an in-depth interview with Spradley’s data analysis. The research informants were taken using purposive techniques. The study results show three practices of Gen Z carrying out DIY travel culture. First, the DIY travel culture is an act of resistance to consumerism and capitalism. Second, DIY travel culture creates a biographical trajectory. Third, to find value on the journey. This study has methodological limitations because it is researched using Ulrich Beck's theory of DIY and reflexive society, social class variables are ignored in this study and only categorize the group of young people who like to travel as the creation of their trips without being based on economic orientation

References

Adityadarma, G. A. (2022). Analisis Video Likes to Followers Ratio Tiktok Pada 5 Brand Sneakers Lokal Terbaik Di Indonesia. https://doi.org/10.31219/osf.io/h28sy.

Barnett, M., & Standing, C. (2001). Repositioning Travel Agencies on the Internet. Journal of Vacation Marketing. https://doi.org/10.1177/135676670100700204.

Cai, W., McKenna, B., & Waizenegger, L. (2019). Turning It Off: Emotions in Digital-Free Travel. Journal of Travel Research. https://doi.org/10.1177/0047287519868314.

Dewa, C. B., & Safitri, L. A. (2021). Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie). Khasanah Ilmu - Jurnal Pariwisata Dan Budaya. https://doi.org/10.31294/khi.v12i1.10132.

Ding, Y. (2024). Evaluation and Analysis of Residents’ Subjective Perception of Digital Cultural Tourism: An Empirical Study Based on Structural Equation Model. https://doi.org/10.2991/978-2-38476-253-8_12.

Dolničar, S., & Laesser, C. (2007). Travel Agency Marketing Strategy: Insights From Switzerland. Journal of Travel Research. https://doi.org/10.1177/0047287507299573.

Elhaj, M. R., & Barakeh, M. Z. (2015). The Impact of E-Commerce on Travel Agencies Profitability in Respect of Size: Evidence From the U.S. Advances in Economics and Business. https://doi.org/10.13189/aeb.2015.031003.

Ezeuduji, I. O. (2015). Choice of Intermediary for Leisure Travel Arrangements. Journal of Economics and Behavioral Studies. https://doi.org/10.22610/jebs.v7i5(j).607.

Fan, A., Shin, H. W., Shi, J., & Wu, L. (2022). Young People Share, but Do So Differently: An Empirical Comparison of Peer-to-Peer Accommodation Consumption Between Millennials and Generation Z. Cornell Hospitality Quarterly. https://doi.org/10.1177/19389655221119463.

Fatimatuzzahro, F., & Achmad, Z. A. (2022). What if It Was You (#WIIWY) Digital Activism on TikTok to Fight Gender-Based Violence Online and Cyberbullying. Masyarakat Kebudayaan Dan Politik. https://doi.org/10.20473/mkp.v35i42022.450-465

Gustano, Y. P. (2023). The Influence of Brand Characteristics on Customer Brand Relationship Through Consumer Engagement as Mediator. Jurnal Informatika Ekonomi Bisnis. https://doi.org/10.37034/infeb.v5i4.643.

Haddouche, H., & Salomone, C. (2018). Generation Z and the Tourist Experience: Tourist Stories and Use of Social Networks. Journal of Tourism Futures. https://doi.org/10.1108/jtf-12-2017-0059.

Herry Wijaya, I. W. (2022). Analisis Video Likes to Likes Rasio TikTok Pada Top 5 Vendor Smartphone Di Indonesia. https://doi.org/10.31219/osf.io/8jpkm.

Kafai, Y. B., & Peppler, K. (2011). Youth, Technology, and DIY. Review of Research in Education. https://doi.org/10.3102/0091732x10383211.

Ketter, E. (2020). Millennial Travel: Tourism Micro-Trends of European Generation Y. Journal of Tourism Futures. https://doi.org/10.1108/jtf-10-2019-0106.

Lang, T. C. (2000). The Effect of the Internet on Travel Consumer Purchasing Behaviour and Implications for Travel Agencies. Journal of Vacation Marketing. https://doi.org/10.1177/135676670000600407.

Liu, J., Wang, C., Zhang, T., & Qiao, H.-H. (2022). Delineating the Effects of Social Media Marketing Activities on Generation Z Travel Behaviors. Journal of Travel Research. https://doi.org/10.1177/00472875221106394.

Liu, Y. (2013). Relationship between adverse childhood experiences and unemployment among adults from five US states. Social Psychiatry and Psychiatric Epidemiology, 48(3), 357–369. https://doi.org/10.1007/s00127-012-0554-1.

Lutter, R., Ruhm, C., Lin, D., & Liu, S. (2019). Breastfeeding, schooling, and income: insights from the Indonesian Family Life Survey. Maternal &Child Nutrition. https://doi.org/10.1111/mcn.12651.

Ma’rifah, D., Azizah, S. N., & Windasari, W. (2024). Understanding Work Values and Career Preferences in Generation Z: Is Becoming a Civil Servant Still a Dream Job? Journal of International Conference Proceedings, 7(1), 171–183. https://doi.org/10.32535/jicp.v7i1.2990.

Nasution, A. H. (2019). Designing a collaborative process to create bilingual dictionaries of Indonesian ethnic languages. LREC 2018 - 11th International Conference on Language Resources and Evaluation, 3397–3404.

Oktarina, O., Sarmiati, S., & Asrinaldi, A. (2022). Globalisasi Dan Identitas Budaya Indonesia Melalui Aplikasi Tiktok. Jrti (Jurnal Riset Tindakan Indonesia). https://doi.org/10.29210/30031775000.

Ruth, D., & Candraningrum, D. A. (2020). Pengaruh Motif Penggunaan Media Baru Tiktok Terhadap Personal Branding Generasi Milenial Di Instagram. Koneksi. https://doi.org/10.24912/kn.v4i2.8093.

Terblanché, N. S., & Taljaard, A. (2018). The Perceived Value and Perceived Benefits Experienced by Customers Using Travel Agents. South African Journal of Business Management. https://doi.org/10.4102/sajbm.v49i1.7

Thach, L., Riewe, S., & Camillo, A. A. (2020). Generational Cohort Theory and Wine: Analyzing How Gen Z Differs From Other American Wine Consuming Generations. International Journal of Wine Business Research. https://doi.org/10.1108/ijwbr-12-2019-0061

Wells, V. K., & Foxall, G. R. (2011). Special Issue: Consumer Behaviour Analysis and Services. Service Industries Journal. https://doi.org/10.1080/02642069.2011.531122.

Yan-bo, Z., Liu, C., & Lyu, Y. (2023). Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption. Sustainability. https://doi.org/10.3390/su15118447.

Zeng, J. (2020). # MeToo as connective action: A study of the anti-sexual violence and anti-sexual harassment campaign on Chinese social media in 2018. Journalism Practice. https://doi.org/10.1080/17512786.2019.1706622.

Downloads

Published

2025-04-26

How to Cite

Rahmaini, I. S., Hanandini, D., Pramono, W., & Malik, R. M. I. (2025). Do It Yourself Travel as a Gen Z Travel Culture in the Digital Era in Indonesia. Jurnal Sosiologi Andalas, 11(1), 95–109. https://doi.org/10.25077/jsa.11.1.95-109.2025

Issue

Vol. 11 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Indah Sari Rahmaini

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.