Strategi Bertahan Pedagang Pasca Bencana Kebakaran di Pasar Atas Kota Bukittinggi

Abstract

Abstract: Fires that occurred in the Upper Market of the City of Bukittinggi resulted in traders being moved to
trade in the shelter market. This requires him to be able to survive and deal with the obstacles that are present
when starting to trade again in the shelter market. The purpose of this study is to describe the forms of survival
strategies undertaken by traders and the obstacles faced by traders in surviving post-fire disasters. This
research was analyzed using social action theory (rational instrumental) proposed by Max Weber. This
research uses a qualitative approach with descriptive type. To obtain relevant data and information in
accordance with the objectives of the study, researchers had interviewed 16 informants. The results of this
study indicate that there are 3 forms of strategies carried out by traders in surviving post-fire disasters, the
first strategy is the active strategy, a strategy carried out by utilizing all the potential possessed by traders, the
second strategy is a passive strategy, namely a strategy by minimizing expenditure , and the last strategy is,
network strategy, which is a strategy carried out by utilizing the social network of traders. Constraints faced by
trading again in the shelter market in the form of unsettled shelter market conditions for both buyers and
traders, lack of information provided about the existence of the shelter market.